Digital marketing is in high demand across many industries. The digital skills gap is widening, and companies are on the hunt for experts. These professionals need a mix of business and communication skills, as well as a background in technology.
Entry-level jobs require little or no formal training. They may include positions such as marketing coordinators, marketing specialists, and marketing analysts. Continuing education may be required for more advanced roles.
Digital marketing is a multi-faceted profession that requires a broad range of knowledge and skills. Specializations are available in areas such as social media, copywriting, SEO, and paid ads. It is important to maintain skills by joining professional organizations and completing open courseware. Some professional organizations also provide job openings and networking opportunities.
Having a bachelor’s degree in digital marketing can be an excellent way to enter the industry. There are many options for degree programs. For example, Columbia Engineering offers a part-time, online Digital Marketing Boot Camp. This program teaches a multi-disciplinary approach to marketing strategy and teaches modern tools in site analytics, data automation, and website optimization.
Students with an associate’s degree can also pursue entry-level positions. Depending on their career goals, they can become office managers, sales clerks, or store managers. Graduates with a master’s degree can work as a senior marketing manager. However, the road to success can involve a lot of years in a marketing-related role.
Whether your goal is to earn a salary that matches your skills or to launch a rewarding career, a degree in digital marketing is a good choice.