The digital marketing industry is growing at a rapid pace, offering a host of high-paying job opportunities. A large number of companies hire digital marketers to promote their brands. They are able to use a wide range of tools, including social media, analytics, SEO, and more.
For instance, a brand manager’s job is to ensure that the brand remains consistent across all platforms. This involves a great deal of creativity and excellent communication skills. Using data to influence the perceptions of consumers is also an important part of the job.
In general, the best digital marketing jobs are those that involve teamwork. The benefits of collaboration are both time- and money-saving. Also, companies located in metropolitan cities tend to pay higher salaries.
Digital marketers may be paid to perform a variety of duties, including creating and optimizing blogs and websites, driving traffic to their website, and promoting the brand. However, a digital marketing specialist’s job will require specific skills, like knowing which platform to use for each campaign, or knowing how to create a shoppable social media post.
Other digital marketing duties may include creating PPC ads and keyword research. For the most part, these are the jobs that pay the most, especially for a junior digital marketer.
A marketing specialist’s salary is largely dependent on their experience, but the most senior digital marketing manager’s salary can top out at $90,000 per year. Depending on the industry, the average pay for an email marketing specialist can range from 1.5 to 2.5 lacs a year.